Topic · 7 guides
Business Development and Pricing
AI for BD, LinkedIn, RFPs, generative engine optimisation, billable-hour pricing, outside counsel guidelines and advertising rules.
- AI and the Billable Hour: Can You Bill for Time AI Saved, and How to Price InsteadAI and the billable hour: can you bill for AI-saved time? ABA 512 says no; NC's three-to-one hypothetical shows why. Flat fees, token pass-through, CHRGE.
- AI Clauses in Outside Counsel Guidelines: What Clients Require and How to RespondThe AI clauses appearing in outside counsel guidelines (disclosure, approved tools, no training, billing), sample language, and how firms should respond.
- AI Lawyer Advertising Rules: Bios, Results Claims, Chatbots and Rule 7.1AI lawyer advertising rules for bios, results claims, testimonials and website chatbots under Rule 7.1, Florida Opinion 24-1 and state chatbot laws.
- AI RFP Responses for Law Firms: Faster Answers, Better Questions, Fewer FabricationsAI RFP responses for law firms: Siskind's ten uses, the 8% win-rate arithmetic, the questions clients ask about your AI, and the invented-experience trap.
- GEO for Law Firms: How to Get Recommended by ChatGPT, Perplexity and Google AI ModeGEO for law firms: how ChatGPT, Perplexity and Google AI Mode pick which firms to name, the six signals that count, and five audit prompts to run.
- LinkedIn Posts for Lawyers With AI: How to Use It Without Sounding Like Everyone Else81% of LinkedIn posts now read as AI. How to write LinkedIn posts for lawyers with AI (ChatGPT or Claude) without the slop: voice files, carousels.